BEHIND THE SCREENS, HOLLYWOOD GOES HYPERCOMMERCIAL
"Hollywood Goes Hypercommercial"
Hollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners, rather than entertainment in their own right. Behind the Screens explores this trend toward "hypercommercialism" through phenomena such as product placement, tie-ins, merchandising and cross-promotions.
Cast
Jeremy Pikser
himself
Mark Crispin Miller
himself
Robert McChesney
himself
Susan J. Douglas
herself
Movie Vibe
Who would enjoy this
Recommended for
- ✓people who enjoy learning through film
May not appeal to
- –those seeking nonstop action
- –those looking for narrative fiction
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