BANDURA’S SOCIAL COGNITIVE THEORY: AN INTRODUCTION

Treading new ground in the field of social psychology, Albert Bandura’s work has become basic to an understanding of how social forces influence individuals, small groups and large groups. From his early BoBo doll experiments through his work with phobias, to his recent work on self-efficacy, Bandura has given us a sense of how people actively shape their own lives and those of others.